By Rob Zack, CEO
Redefining Our Brand for Tomorrow’s Challenges: A New Era at MicroAge
In a rapidly evolving technological landscape, businesses face the challenge of adapting to constant advancements on multiple fronts simultaneously. At MicroAge, we recognize the need to align with these changes, crystallize our unique value as a full-service solutions integrator, and harness innovative strategies to help overcome such challenges.
That’s why over the past months, we have engaged with our team, clients, and partners to refine our brand narrative, ensuring it reflects our commitment to innovation and growth, and effectively conveys the unparalleled value we deliver every day.
Our goal with this initiative is to distill and simplify our brand and position for our next phase of growth while giving associates, clients, and partners a clear understanding of where we are today… and where we are headed in the months and years to come.
Evolving Our Story
Our refined brand story and reorganized offerings help underscore our commitment to evolving in lockstep with the market, clients, and our growth trajectory. As technology advances, particularly in areas like cybersecurity, customer experience, data management, infrastructure, and managed services, we remain dedicated to providing tailored solutions that effectively address today’s IT complexities.
Most importantly, we’re dedicated to positively impacting clients’ business goals in meaningful ways. This evolution is driven by our ongoing strategy to find best-in-class technology partners, ensuring our clients benefit from proven solutions without encumbering added risks. By maintaining a wide range of skills and expertise in today’s most essential IT areas, along with an extensive catalog of credentials and certifications and best-in-class partners, we help clients resolve the resource and expertise gaps they often need to move forward faster.
As part of these efforts, we are excited to announce our new tagline,“Technology Reimagined.”
Our New Tagline, “Technology Reimagined”
Our new tagline is more than just words; it’s a philosophy. It is grounded in redefining technology’s role so clients can architect a new future built for phenomenal growth. As the speed of change accelerates exponentially, we, as technologists, must continuously ‘reimagine’ our approach. Sometimes the best solution has never been done before!
For our clients, that means we help explore innovative technologies and solutions that will enhance how their business operates without adding complexity or risk. Our experts provide the knowledge necessary to refine, or in some cases reinvent, their technology roadmap, enabling them to achieve, expand, and/or maintain a competitive edge. It also means helping them envision the “new possible,” where they can capitalize on the best opportunities to achieve a high-performance organization.
The MicroAge Way
Our new brand story is also rearchitected to focus on three core pillars that convey the heart of this renewed message:
- Empowering Innovation: We provide the expertise to refine your technology roadmap, enabling you to capitalize on new opportunities.
- Building Trust: We prioritize strong relationships, listening to our clients’ needs and goals so that together we can collaborate for improved outcomes.
- Unlocking Success: We help clients envision the “new possible,” and what achieving elevated performance and success will look like.
Since 1976, MicroAge has empowered clients to achieve exceptional results through our unique approach. Our deep knowledge and technical expertise set us apart, but it’s our people, and our delivery that truly differentiate us as we help simplify complex challenges, build strong relationships, and foster proactive and responsive partnerships.
Looking Forward
We invite you to learn more about how MicroAge can drive unparalleled success for your business. Together, let’s reimagine technology and architect a future of growth.
Read the News Story
Check out more on the unveiling of our new tagline and brand story.
Discover the Future of IT with MicroAge
Let’s talk
Contact a MicroAge Account Executive at (800) 544-8877 today to explore how we can help transform your business and keep you ahead in the ever-evolving digital landscape.
“Rob Zack is the CEO of MicroAge. Rob started his career as a CPA at a large public accounting firm. Since then, he’s had three decades of leadership experience, primarily serving as an operational chief financial officer for public and privately held technology organizations. An experienced MicroAge associate, Rob returned to the company for the third time in 2016 to drive MicroAge operations forward with his leadership, strategy, and vision.”
Rob ZackChief Executive Officer, MicroAge
