Passionate about digital marketing and helping technology sales professionals?

The Digital Marketing Specialist is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding, education, and solution/service offering launches. They will develop, implement, and track marketing programs through social media, email, and digital campaigns. They will have a strong foundation in marketing automation and will ensure continual enhancement of digital marketing efforts. The ideal candidate is creative, technical, organized, results-driven, has strong attention to detail, and has a passion for digital applications.

Responsibilities you’ll have as a Digital Marketing Specialist:

• Create and maintain a social media strategy that ensures consistent interaction through daily posts and paid engagements on multiple social media platforms
• Build day-to-day Marketo program campaigns for various programs such as webinars, hosted events, process flows, landing pages, nurture flows, and email campaigns
• Create, proofread, and update digital marketing content, including new solution offerings, marketing collateral, campaigns, social posts, news articles, blogs, videos, and website pages
• Work with management to define KPIs, create reporting, analyze digital marketing and campaign metrics, and develop recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operation initiatives in Marketo and Dynamics, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Maintain marketing automation integrations and assist in the integration of additional platforms into the marketing automation software
• Work with external agencies and vendors to execute marketing programs

Knowledge, skills, and abilities you need to be successful:

• 3+ years of social media organic and paid posts, analytics, A/B testing, and reporting of success metrics required
• Preferred 3+ years of marketing automation experience in Marketo or similar application
• Experience defining a social media strategy and producing social media content
• Experience in automation tools such as Marketo, Stripo, Dynamics, HootSuite, and other social media platforms

Personal qualities best for this role:

• Highly organized and self-motivated with a sense of urgency
• Has superior communication skills, both written and verbal
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion
• Excellent attention to detail

Why work in MicroAge Marketing?

At MicroAge, our team members are our smartest investment. In addition to our award-winning company culture and associate engagement and recognition initiatives, our benefits package is an important way of showing them that. We work across a multitude of industries within the SMB sector and beyond and consider ourselves a high-octane team of A-players. MicroAge offers a competitive compensation plan and a culture that’s landed us on the Phoenix Business Journal’s Best Places to Work nine times.

MicroAge Benefits—to Name a Few!

• Comprehensive health, dental, vision, and 401K plans
• Company-paid basic life insurance, long-term disability, and parental leave
• Quarterly company contribution towards Health Savings Account (HSA)
• Flexible hybrid work schedule
• Frequent performance recognition awards
• Paid Holidays
• Employee Referral Bonus
• Military Differential Pay for Active Military Associates