As Chief Executive Officer, Larry Gentry leads MicroAge’s strategic vision, ensuring the delivery of innovative cybersecurity, modern infrastructure, and cloud solutions. Under his leadership, the organization serves a diverse range of industries, including healthcare, manufacturing, government, education, retail, and utilities. Larry joined MicroAge in 2022 as part of the cStor acquisition where he was CEO and president. He brings decades of high-level management and senior leadership experience to his role as CEO. His business acumen was forged through key leadership positions at major organizations, including Custom Storage “cStor”, Kroger, Kohl’s Department Stores and Shopko. His deep understanding of tech-enabled business transformation is supported by a foundation of multiple industry certifications and academic studies at Lewis and Clark College and Mt. Hood Community College.

Beyond his corporate responsibilities, Larry is a dedicated community advocate. Since 2008, he has been a pillar of the Desert Southwest Chapter of the Alzheimer’s Association. Having previously served as both Board Chair and Walk Chair. Larry is dedicated to giving back to others and has participated in several mission trips to Cuba with his church.

“At MicroAge we continue looking for ways to make a positive impact on our clients, partners and associates—our values guide us every day.”

Rob started his career as a CPA at a large public accounting firm. Since then, he’s had three decades of leadership experience, primarily serving as an operational chief financial officer for public and privately held technology organizations. An experienced MicroAge associate, Rob returned to the company for the third time in 2016 to drive MicroAge operations forward with his leadership, strategy and vision.

“At MicroAge we see opportunity in working closely with our partners and clients to help them transform their business. We are committed to helping our clients in guiding them through their strategic initiatives while helping them enhance and modernize their environments.”

Larry has more than three decades of experience in the technology space. A UCLA grad, he has worked at IBM and Arrow Electronics, and served as a vice president and general manager for Avnet Technology Solutions before coming to MicroAge. As MicroAge’s vice president of marketing and technology, Larry’s vision has sparked transformation of our core business to become a complete services and solutions organization.

“Our account executives are committed to our values. We know that we can rely on them and our partners every day to deliver the IT solutions and services we promise clients—accurately and on time.”

Tracey made her start as an account executive at MicroAge in 1993. Over three decades, she’s taken on roles from account development to product marketing—learning every aspect of the business and the IT industry. Tracey’s experience in sales leadership and strategy, demand generation and background in channel has supported MicroAge in propelling a sales-driven organization as our vice president of sales.