For internet service providers, growth is a good problem to have. However, this can quickly expose infrastructure limitations if the network is not built to keep pace with demand.
When a broadband provider began experiencing increased bandwidth requirements across its growing customer base, the organization needed a scalable and cost-effective way to expand network capacity between its core data centers. MicroAge worked closely with the client to evaluate available providers, identify the right solution, and support the implementation process from evaluation through deployment.
The Challenge
As the provider expanded its fiber broadband footprint, increasing demand from residential and business customers placed additional strain on existing infrastructure.
The organization owned and operated its own data centers and was responsible for delivering internet connectivity to communities throughout its service area. While its existing environment had supported growth to date, bandwidth requirements were beginning to outpace available capacity.
The client faced several key challenges:
- Increasing demand for high-bandwidth services
- Capacity limitations within existing network connections
- The need for greater consistency between multiple data center locations
- Concerns around future scalability
- Identifying a reliable provider at a competitive price point
Beyond simply adding bandwidth, the organization wanted to ensure its infrastructure could support future growth while reducing the risk of service disruptions and maintaining a positive customer experience.
Evaluating the Right Solution
Although the organization was highly familiar with the telecommunications landscape and had experience working with numerous carriers, identifying the right fit proved challenging.
The MicroAge team began by working closely with the client to understand current bandwidth demands, growth projections, network architecture requirements, and business objectives. From there, the team evaluated available providers serving both locations and assessed their ability to meet current and future capacity needs. Using our extensive telecommunications portfolio, MicroAge researched carrier availability, analyzed bandwidth options, and obtained pricing from multiple providers.
After narrowing the field and reviewing multiple options with the client, two providers emerged as frontrunners. Through the evaluation process, MicroAge introduced ACC, an AT&T-affiliated provider, that offered capabilities and pricing the client had not previously considered.
The Solution
The organization selected an ACC/AT&T Wavelength Long-Haul (AWL) Ethernet Private Line (EPL) solution that will provide a dedicated 100Gbps point-to-point connection between its Columbus and Mentor, Ohio data centers.
The solution delivers:
- Dedicated 100Gbps Ethernet Private Line connectivity
- Private Layer 2 transport between data center locations
- Significantly greater bandwidth capacity
- Improved resiliency through enhanced inter-site connectivity
- Scalability to support future customer growth
- A competitive commercial model through a multi-year agreement
During the evaluation process, MicroAge coordinated discussions between the client and ACC engineering teams, helping review designs, validate capabilities, answer technical questions, and establish clear expectations for implementation.
A Consultative Approach Beyond Provider Selection
MicroAge’s involvement extended well beyond introducing potential providers.
Throughout the engagement, the team has maintained oversight of the project, ensuring alignment between all stakeholders and helping keep implementation timelines on track. By serving as a trusted advisor between the client and provider, MicroAge provided accountability, visibility, and proactive communication throughout the process.
This ongoing engagement helps ensure projects continue moving forward, potential roadblocks are addressed quickly, and expectations established during the sales process carry through implementation.
- Expected Business Impact: Once implementation is complete, the new connectivity solution is expected to provide several long-term benefits.
- Improved Network Resiliency: The dedicated connection between data centers will strengthen redundancy and provide additional protection against service disruptions, helping the organization maintain reliable connectivity for customers.
- Increased Capacity for Growth: The move from traditional bandwidth architectures to a 100Gbps-capable solution provides substantial room for future expansion and accommodates growing customer demand.
- Enhanced Customer Experience: With greater bandwidth availability and improved network performance, the provider will be better positioned to deliver the reliable, high-speed services customers expect.
- Future-Ready Infrastructure: By establishing a scalable foundation between core network hubs, the organization can continue expanding its broadband footprint without being constrained by transport capacity limitations.
What Sets MicroAge Apart
Success in this engagement involved more than identifying the right technology.
MicroAge combined industry expertise, provider relationships, and a consultative approach to help the client evaluate options with confidence. The team demonstrated a strong understanding of ISP network architecture, bandwidth growth trends, and carrier capabilities while assisting with provider evaluation, pricing discussions, and contract negotiations.
Most importantly, MicroAge helped uncover a solution the client was not previously aware of, proving that even organizations with deep telecommunications expertise can benefit from an experienced partner and a broader view of the market.
Looking Ahead
Connectivity is often one of the most overlooked elements of technology strategy, yet it serves as the foundation for nearly every critical business system and service.
For this broadband provider, investing in a scalable, high-capacity transport solution was about more than bandwidth. It was about creating the infrastructure needed to support customer growth, improve resiliency, and deliver exceptional service for years to come.
Ready to Build a Stronger Foundation?
Whether you’re expanding your network, improving resiliency, or preparing for future growth, the right infrastructure strategy can make all the difference. MicroAge helps organizations evaluate, design, and implement connectivity solutions that align with business goals today while supporting what’s next.
Learn how MicroAge can help optimize your network and prepare for the future.
